Discover a New Treasure Trove of Prestige at the Revitalized B1 Floor
The completion of major enhancement works at the B1 level of Plaza 66 heralds a new era of prestige with the arrival of iconic brand legends, meticulously selected to raise customer shopping experiences to new heights at Shanghai’s “Home to Luxury”.
Internationally acclaimed luxury timepiece and jewelry brand, Chopard, was founded by Louis-Ulysse Chopard in 1860, and subsequently acquired by the Scheufele family in 1963. Inheriting a one-hundred-year tradition of superb craftsmanship, the brand went on to invent a number of new technologies and become a world leader in the industry, always holding fast to the original Chopard philosophy of quality and constant innovation married with creative elegance.
One of the world’s top 10 jewelry brands, DAMIANI, true to its Italian roots, is the epitome of stylish, modern luxury. Always “made in Italy” but with a truly global footprint, the brand unveiled its latest boutique at a grand opening ceremony in Plaza 66 on 17 May 2017, and appointed Victoria Song as its first ambassador for mainland China.
GIEVES & HAWKES
Royal Warrants holders since 1809, Gieves & Hawkes has continuously enjoyed the patronage of British royalty, reinforcing its unparalleled pedigree and international status. A prime mover in sophisticated design embodying masculine details, G&H is the bespoke tailor of notable royalty and celebrities, and presents to the world the richness of British aristocratic culture.
The fashion forward menswear division of the House of Dior celebrated the opening of its latest Dior Homme flagship on 6 May 2017 with a cocktail party on the B1 floor of Plaza 66, presenting the unique style of its much-vaunted Fall 2017 collection and unveiling a new crossover collection – Dior Homme x Sennheiser.
Famed actor and brand ambassador for Dior Homme in mainland China, Huang Xuan, together with other creative minds and celebrities were invited to the grand opening celebration to take inspiration from the styles that have animated the season’s offerings and the Dior Homme x Sennheiser crossover project.
Bring home a touch of luxury from Shanghai’s “Home to Luxury” – Plaza 66 – and experience a whole other world of prestige among the world’s most eminent brands.